Redesigned a complex mobile banking flow for ordering business cards, turning it into a clearer 6-step experience.
Product Design
Fintech
Raiffeisenbank needed a simpler way for business customers to order bank cards through its mobile experience. The existing flow required users to provide a large amount of information, making the process feel complex and difficult to navigate.
The goal was to restructure the experience around a clearer sequence of steps and make the card ordering process easier to understand and complete.
The existing card ordering flow contained a large amount of information and required users to complete multiple data-entry steps without a clear sense of progress.
For a banking product, where users need to feel confident when entering sensitive information, unnecessary complexity can create friction and increase the chance of drop-off.
The challenge was to simplify the experience without removing the information required to complete the application.
The existing flow was reviewed to identify where information could be grouped, simplified and presented more clearly.
The experience was then restructured into a logical sequence of steps, with each screen focused on a specific task. The goal was to reduce cognitive load, make progress more visible and create a more predictable path to completion.
6-Step Flow
The original experience was reorganized into a clear 6-step flow, breaking a complex application into smaller and more manageable tasks.
Clear Information Hierarchy
Each step was structured around the information users needed to provide, making the interface easier to scan and understand.
Mobile-First Experience
The flow was designed specifically for mobile use, with focused screens, clear actions and a simpler interaction pattern for completing the application.
Simpler Application Flow
A complex banking process was transformed into a clearer 6-step experience, making the overall journey easier to understand.
Reduced Cognitive Load
Breaking the application into focused steps helped users process information progressively instead of facing a long and complex form at once.
Clearer User Journey
The redesigned flow gives users a more predictable path from starting the application to completing the business card order.
Dive into our FAQ section for insights into our services. We've compiled answers to common questions to ensure you're well-informed.
How long does a project take?
What is your design process like?
How many revisions are included?
Do you handle development too?
Can you redesign an existing website?
